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JORGE HERNANDEZ

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Artist+Designer

-Open your laptop and start making
-Jorge Hernandez

projects.

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Recent Projects

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More Projects

Driftwood Outdoor Gear

Driftwood Outdoor Gear

Driftwood Outdoor Gear

In my graphic design course, I analyzed client needs to create a brand logo. I received a brief with Driftwood Outdoor Gear’s requirements and designed solutions. The brand emphasizes outdoor gear, using green, blue, and brown to evoke nature. The logo needed to feature natural elements.

I drew inspiration from brands like Nike and Columbia. I chose a logo that stands alone, with or without the wordmark. I used geometric shapes to represent natural elements, such as mountains, and added organic elements, like a tree, to convey the brand's identity as rooted in nature.

Potting Shed Creations LTD.

Potting Shed Creations LTD.

Potting Shed Creations LTD.

Potting Shed Creations LTD is a design company that creates handcrafted gardening products in Troy Idaho.

I got to create video content for Potting Shed Creations LTD that focuses on the brand aesthetic in a down-to-earth and countryside setting. I collaborated with the owner to create a storyboard and produced, directed, and edited the content in portrait format for social media platforms.

Thank You, I Can Finally Move On

Thank You, I Can Finally Move On

Thank You, I Can Finally Move On

Thank You, I Can Finally Move On is a sculpture collection that I created for my senior year show. The collection focus on the craftmanship of the flower and bust and how each flower symbolizes the five stages of grief.

For this project, It focus on using principles of graphic design to create strong visuals through imagery, typography, and a color palette for the magazine spread.

Thermal Bee Prints

Thermal Bee Prints

Thermal Bee Prints

Bee Print is inspired by the perception of bees. Bees possess trichromatic vision and can see more ultraviolet light than red. Each print is photographed and then turned into a sketch and watercolor then scan and use illustrator that uses trichromatic color tones to represent what bees see.
The project required color correction, print file preparation, and paper research to achieve high-quality print results. The collection was then marketed through social media and local art markets, with pricing and product presentation integrated into the overall design process.

Vandal Game Day

Vandal Game Day

Vandal Game Day

This project centers on the design of unofficial merchandise for my graphic design course. Inspired by the vibrant school spirit at the University of Idaho and the university's signature yellow, I developed a shirt concept that captures the energy of campus life.

For this project, I set out to create a logo for the University of Idaho's "Vandal Game Day." The concept was inspired by the vandals' phrase "V's Up."

Abeille Madu

Abeille Madu

Abeille Madu is a unisex perfume inspired by bees. Bees are vital to the environment. Their presence across regions and cultures shaped the product and brand direction.

The objective of this project was to develop a cohesive brand identity through strong visual communication. This included designing a logo and creating branded mockups that reflect the brand's concept and personality.

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about.

About Me

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Jorge Hernandez is an artist and graphic designer whose work combines traditional and digital media to explore visual form through the principles of design. Raised in Buhl, Idaho, he now lives and works in Moscow, Idaho.

Education

Skills

University of Idaho

BFA Studio Art and Design

August 2020-May2024

Tools

Brainstorming

Brand Identity

Illustration

Color Theory

Typography

Adobe CC

Google Workplace

Microsoft Office Suite

Procreate

Resume

contact.

Let's Chat!

Email

Instagram

Linkedin

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